TEQUILA EL REY
From the birthright of the palatable blue agave, nestled in the pristine
soil surrounding Mount Tequila, Mexico, El Rey tequila is taking you on a new journey, one raised through tradition— redefined for the bold.
Prepare for your senses to be tantalized as you take in vibrant and swank new flavors doused in our manicured 100% Agave tequila, a unique treasure that took years to pioneer to perfection.
This is a new age of tequila, one that will taunt the polished taste buds
of the most cynical connoisseurs from the streets of Jalisco— to the most novice anywhere around the world.
Our liquid paradise is enshrined in a chic towering centerpiece crowned in transparent glass that glows of sophistication.
Made for Kings and Queens, delivered at an exceptional price point, this is El Rey.
HANDCRAFTED IN SMALL BATCHES
The Cascahuín legacy started in 1904 with Salvador Rosales Briseno. At the age of six, Salvador dedicated himself to learning everything he could about tequila from his uncle Eleodoro Sanchez Ocampo who worked for Tequila Fortuna. The name Cascahuín is in reference to a hill located in El Arenal, Jalisco where the distillery is located. Cascahuín means “hill of light” in the pre-Hispanic language of náhuatl. The dirt on this hill is red and is rich in minerals which attract lightning during their monsoon season.
Tequila Cascahuín has kept pace with the advances in the industry, taking advantage of new technology while not neglecting traditional production methods. This has enabled them to improve the quality of their products while adhering to the established norms.
Tequila Cascahuin has participated in large projects with the Regional Chamber of the Tequila Industry and has engaged in government negotiations with the Tequila Branch Council. Tequila Cascahuin has also contributed to the development of the standard with the Regional Chamber. The Regional Chamber’s regulation is fundamental, because it stipulates how tequila should be developed.
Quality is essential; tequila cannot be changed because it comes with a feature, an original flavor that transcends the sweetness of the agave. The objective of those who form Tequila Cascahuín is to position the tequila industry and in particular the national aperitif in the realm of excellence.
COMMITMENT TO THE ENVIRONMENT
For about 100 years, tequila makers have unknowingly caused the agave plant to become weaker and susceptible to disease by growing agave using shoots from the base of the mother plant. This practice of cloning does not allow the exchange of genetic material which has made the entire crop one large genotype. Without genetic diversity the plants cannot build resistance to any diseases that come along.
As of now, Tequila Cascahuin is one of a few tequila producers that are participating in an effort that allows 2% of their succulents to bloom and attract pollinators. Allowing this natural sexual cycle enables the plants to evolve and develop natural defense mechanisms as well as provide food to creatures that feed off the nectar.
Citryve International, LLC.
477 Roland Way
Oakland, Caifornia 94621
Tequila Cascahuin S.A.
Av. Ferrocarril S/N Col. Centro C.P
45350 El Arenal, Jalisco